Visual identity
Distinctively yours.
Your visual identity is the language people recognise before they read a word. I translate brand strategy into a connected system of logos, colour, typography, and graphic elements with a personality of its own.
Is this right for your brand?
For businesses launching a new identity, organisations ready for a considered refresh, or teams that need their communications to feel like they come from the same brand. The aim is a system that works across your actual touchpoints.
How we work together.
Explore the visual territory
We begin with the agreed strategy and creative direction. Research, sketches, and experiments with typography, colour, and shape turn that foundation into identity concepts.
Build a connected system
The chosen concept develops into a logo suite, colour palette, typography system, and supporting brand graphics. Each element is considered together so the identity can adapt without losing its character.
Put the identity to work
We refine the direction through feedback and show how it behaves across relevant applications. Brand guidelines document the system so you have a clear reference for using it consistently.
What you take away.
A complete identity gives you more than a single logo. You have a set of visual ingredients and practical guidance for putting them together, whether the brand appears on a screen, a printed programme, or a product.
A few things you might ask.
What does a visual identity include?
The core work covers a logo suite, colour palette, typography system, supporting graphics, and brand guidelines. We agree the exact scope around your needs before the project starts.
Can a refresh preserve our existing identity?
Yes. A refresh can build on the parts your audience already recognises. The London Palestine Film Festival project is an example of developing a renewed presence while respecting an established heritage.
A taste of the work.
Got something good cooking?
A new brand, a fresh chapter, or an idea you can’t stop thinking about.
Tell me about your project